This program prepares graduates for a career in the dynamic field of marketing. Since marketing is essential to all types of businesses and organizations - whether public, private, or non-profit - there are excellent entry-level opportunities in this field for well trained and motivated individuals. Through this program, students will learn to understand and manage the marketing process, including the research, production, selling, distribution and promotion of products & services for various clients. Case studies are used to train students to think analytically and to apply their knowledge to solve problems and make decisions.

A student must obtain an overall average of at least 70% in order to graduate and receive a diploma. A student must achieve a grade of 70% in all technical modules identified by this symbol @ on the following pages, but may achieve a grade of less than 70% and no module mark is below 50%. A student may be allowed to retake a module in which the mark received was 70% (50% for modules not bearing the symbol), or to raise the overall average to 70%. A student must complete the hours of the Student Success Strategies and Career & Employment Strategies modules for the program as indicated on this outline.

• Grade 12 High School Diploma
• Mature Student Status
  - 19 Years Old
  - Out of High School for 1 year
• Passing grade on entrance examination.

Graduates often begin with entry-level positions, such as, account representatives working on marketing projects or preparing client proposals. Opportunities may also exist on the client side as an assistant marketing coordinator or sales representative for a wide variety of organizations. The growing interest in marketing by service and non-profit organizations, such as, hospitals, financial institutions, educational institutions and the government, has added to the numerous employment opportunities.